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Calling all night owls! We’re giving away this gorgeous @urbandecaycosmetics Nocturnal Collection tonight and the next two nights. To win, regram this pic before 5am CT and tag it with #ultabeauty and #UDNocturnal for your chance to win.

These jumbo sizes? Kind of a big deal. 💁🏻Stock up on your favorite salon brands! Lowest prices of the year end next Saturday. #ultabeauty

Night falls, smoky eye calls. 🌙⭐️Our exclusive @urbandecaycosmetics Nocturnal Collection is online now! Shop the Shadow Box palette and 4 all-new Vice shades via link in bio, PLUS stay tuned for giveaways the next three nights. (Hint: Check back at midnight tonight.) #ultabeauty #UDNocturnal

Here’s one way to nail this whole adulting thing: a skincare routine. Plus, healthy skin makes your makeup really shine. ✨Stop in and browse cleansers, exfoliators and more. #ultabeauty

#Repost @beccatilley ・・・
Last week I took over @ultabeauty's snapchat for some fun!! In case you missed it, I got a 10-minute FaceFit facial from @dermalogica anddd I tried out their newest product #DailySuperfoliant. My skin has never felt so silky smooth 😻😻😻 #DermalogicaPartner

Easy as 1-2-3. Pencil to define, powder to fill & mascara to set all in one perfect, perfect package. Shop your @nyxcosmetics 3-in-1 Brow shade in store. #ultabeauty

Show of hands of everyone obsessed with skincare products rn 🖐✋🏻✋🏼✋🏽✋🏾✋🏿Read our latest story on the Mix for three trends you’ve gotta try: link in bio. #ultabeauty

Your mom did always say to make good choices. Here are 10. 😍Smooth, stay-put gel liners from @smashboxcosmetics exclusive to us. They’ll be waiting for you in store! #ultabeauty #AlwaysOnLiner

That moment you realize spring break is still a few months away. 😥Get your (faux) glow on in the meantime. Shop these sunless tanners on your next #ultabeauty run!

When your viewing party turns into a makeover sesh. Double tap if you’re watching tonight! #ultabeauty

One of each, please! Look for these and other daily Beauty Steals up to 50% off during our Love Your Skin event, now through 1.28. Tag a fellow skincare junkie. #ultabeauty

Starting 2017 with good vibes only. We’re giving away a bottle of @clinique Happy + Gelato Cream! Tell us what makes you happy in a comment below for a chance to win. Ends tonight. #ultabeauty

Enough hibernating. Time for a night out—after an #ultabeauty run, of course.

Truth. 💪🏽Keep your brow game strong—come into a store and shop these @benefitcosmetics bestsellers. #ultabeauty

#Repost @revlon
💅 This year I resolve to: try new nail trends! Thanks for the inspo @ChelseaQueen! Check out @ultabeauty for the Revlon ColorStay Gel Envy Collection used to achieve this look! #Nailtrends #Ad #RevlonXChelsea

#Repost @jackieaina #covershotpalette #Alwaysonliners

#anothaone featuring the @Smashboxcosmetics Cover Shot Smokey Eye palette! I hardly ever wear silver & felt like doing something different! Also wearing the Moody and Nymph Always on Gel Eye Liners on lash line and waterline. Cover Shot palettes now at @ultabeauty for $29 and exclusive Always On Liners $18! Link in bio #AD #covershotpalette #alwaysonliners via @jackieaina

#Repost @exteriorglam #covershotpalette #Alwaysonliners

You can never go wrong with metallic makeup look✨ So excited I had a chance to play with this @smashboxcosmetics Covershot Palette in "Metallic". It’s so pigmented and you can create different kind of looks. You can find all 7 palettes ranging from matte to metallic to bold @Ultabeauty (link on my bio) for only $29 each also the exclusive Smashbox Always on Liners for $18😱 #AD #covershotpalette #Alwaysonliners via @exteriorglam

#Repost @laura_makeup #covershotpalette #alwaysonliners

Ya puedes ver este look en mi canal ! Usé la paleta #CoverShotPalette Bold y los delineadores #AlwaysOnLiners 💕 corre a verlo! Los dos productos puedes encontrarlos en @UltaBeauty , las paletas vienen en diferentes colores desde mate a metalizados en 6 diferentes versiones por $29 cada una. Los lápices también tienen diferentes colores y cuestan solo $18 💕 #ad
This look is now up on my channel ! I used the #CoverShotPalette in Bold and the #AlwaysOnLiners to create this colorful look! You can find the palettes in 7 different versions from matte to metallic shades at @UltaBeauty for only $29 and the liners in 10 shades for $18 !!! #ad 💕 via @laura_makeup

#Repost @mdfay #covershotpalette #alwaysonliners

I finally got my hands on the new Smashbox cover shot softlight palette 🙌🏼 perfect for a natural everyday look! Collect all 7 portable palettes ranging from matte to metallic to bold for only $29 each + the exclusive Smashbox always on liners for $18! ✨(link in bio!) Exclusively available at @ultabeauty #AD #covershotpalette #alwaysonliners via @mdfay

#Repost @irenesarah #covershotpalette #alwaysonliners

I am LOVING @SmashboxCosmetics’ new Cover Shot palettes & Always On Gel Liners! There are 7 Cover Shot palettes ($29 each!) & 6 are available in @UltaBeauty stores! “Ablaze" is online only at ulta.com & it’s what I used to create this look. 🔥 Also wearing Always On Gel Liner in “Bouncer” on my lower lash line 💙 it’s SO pigmented and glides on so smooth! Link in bio. #CoverShotPalette #AlwaysOnLiners #ad via @irenesarah

#Repost @thatgirlshaexo #covershotpalette #alwaysonliners

I just uploaded a new makeup tutorial featuring the Smashbox Cover Shot Matte Palette & Always On Liners from @Ultabeauty!✨ Check out my full video tutorial on my Youtube channel to see the Matte palette in action + stop into your local Ulta Beauty to see the seven other gorgeous Smashbox Cover Shot palettes! 💕
#thatgirlshaexo #makeuptutorial #ad #covershotpalette #alwaysonliners via @thatgirlshaexo

18 shades of @toofaced perfection. If you’re inspired to slip out of work early to test them in store—we won’t tell.

Time to burn off those holiday calories 🍪🔥Grab these beauty fixes in store on your way to the gym! #ultabeauty

Happy New Year and happy…NEW URBAN DECAY PALETTE!! 🎉So excited to kick off 2017 with this EXCLUSIVE collection! The Nocturnal Palette with 12 shades for endless late-night looks, plus 4 brand new Vice Lipstick shades. Get your hands on ‘em online on 1/15 and in store 1/22, only at #ultabeauty.

Finishing out 2016 with all the sparkle ✨✨Tag a friend who’d rock these looks tonight! #ultabeauty

Plan ahead and assign a reliable designated lippie for tomorrow. 💄Pick out your favorite shades via link in bio. #ultabeauty

NYE plan A: girls’ night out on the town. NYE plan B: girls’ night in and a nail sesh. Pictured: inspo for both. 🙌 💅#ultabeauty

#Repost @lovephilosophy
don't let the end of the holiday season get you down. instead, get uplifted! experience the power of cool-lift technology in our uplifting miracle worker moisturizer. click the link in our bio to shop @ultabeauty. #coolager #ultabeauty #skincare #lovephilosophy

Looking forward to the new year like 🎉🎉🎉We put together some resolutions you’ll actually keep. Read them on The Mix; link in bio. #ultabeauty

Out with the old, in with the ooh. ✨New @tartecosmetics mascara & eyeliner, just in time for your New Year’s Eve party look. Shop via link in bio. #ultabeauty

Jackpot. 😍Did you get a gift card yesterday? Tell us what you’ll spend it on! #ultabeauty #JoyToTheGirl

Happy holidays, Ulta beauties! May all your beauty wishes come true today. #ultabeauty #JoyToTheGirl

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